Techstars DC Startup Week

Your awesome product is ready! Now how does your target audience actually find out about you? This workshop will cover some of the low-cost or no-cost approaches to getting some visibility with your buyers. Whether you have a B2B or B2C product or solution, you’ll hear about some of the tactics you can deploy to get up and running in your relevant markets. And equally important, you’ll hear about some of the approaches that you should avoid-- so you don’t waste time or the little budget that you do have. Every founder wants to go viral. But it’s all about the important steps you take that could actually make that a reality.

You'll hear about when to best engage the media to cover your innovative solution -- why social media may not be the optimal channel for your products -- and how targeted digital ads could yield great market traction than Google adwords.

Liz Sara will run this workshop. She is a 25+ year tech Marketing professional and former software company entrepreneur herself. She’ll share some best practice approaches to Marketing on a Shoestring that she’s deployed for more than 85 tech companies since 2001.