This event has ended. Visit the official site or create your own event on Sched.
DC Startup Week is free and open, but you must register here (Eventbrite) to attend. Already registered? Log in here (scroll down afterwards).

Create a profile and start building your schedule. Events are expected to fill up, so make sure to RSVP.

Back To Schedule
Thursday, September 27 • 10:00am - 11:00am
Marketing on a Shoestring LIMITED

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Your awesome product is ready! Now how does your target audience actually find out about you? This workshop will cover some of the low-cost or no-cost approaches to getting some visibility with your buyers. Whether you have a B2B or B2C product or solution, you’ll hear about some of the tactics you can deploy to get up and running in your relevant markets. And equally important, you’ll hear about some of the approaches that you should avoid-- so you don’t waste time or the little budget that you do have. Every founder wants to go viral. But it’s all about the important steps you take that could actually make that a reality.

You'll hear about when to best engage the media to cover your innovative solution -- why social media may not be the optimal channel for your products -- and how targeted digital ads could yield great market traction than Google adwords.

Liz Sara will run this workshop. She is a 25+ year tech Marketing professional and former software company entrepreneur herself. She’ll share some best practice approaches to Marketing on a Shoestring that she’s deployed for more than 85 tech companies since 2001.  

avatar for Liz Sara

Liz Sara

Founder and President, Best Marketing LLC
Liz has more than 25 years of experience in the DC area high tech community as an entrepreneur, business leader, angel investor and strategic marketing executive. In 2001, she founded Best Marketing, LLC to provide emerging and growth stage software companies with strategic marketing... Read More →

Thursday September 27, 2018 10:00am - 11:00am EDT
1776 DC