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Friday, September 28 • 10:15am - 11:00am
PR 101 for Startups: Telling Your Brand Story FULL

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From messaging and materials development to media relations, this session will share communications best practices for startups, including how to develop a brand story and ensure it resonates with the media. Attendees will also come away with communication strategies to maximize proactive news opportunities, from launches to new product/service announcements and more.

avatar for Jamie Rismiller

Jamie Rismiller

Senior Vice President, Allison+Partners
With more than a decade of experience planning and implementing strategic communications programs, Jamie provides client counsel and leads initiatives ranging from messaging and narrative development to high-level media relations and content creation. Her career has included both... Read More →
avatar for Riley McBride Smith

Riley McBride Smith

Director, Allison+Partners
Riley specializes in the development of media and engagement strategies designed to position organizations as leaders within their field and ensure their story is heard by those who matter most to their business. Riley handles brand positioning, integrated campaign development, and... Read More →

Friday September 28, 2018 10:15am - 11:00am EDT