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avatar for Riley McBride Smith

Riley McBride Smith


Riley specializes in the development of media and engagement strategies designed to position organizations as leaders within their field and ensure their story is heard by those who matter most to their business. Riley handles brand positioning, integrated campaign development, and story-driven media for clients in a variety of fields including technology, health, nonprofit, travel and hospitality and more. She excels at combining tried and true traditional PR activities such as message development and media relations with new digital strategies and creative approaches in the form of influencer relations, innovative partnerships, events and more. 

Prior to Allison + Partners Riley worked as an Account Supervisor at a boutique public affairs firms in D.C. In this role, she handled media relations, reputation management and thought leadership for clients in the health, association, and non-profit sectors. Riley earned her degree in English and Government at Hamilton College in upstate New York.